Data+Highlights

=Data Highlights=


 * Idea: We go through all our preliminary and subsequent research, and pull out KEY FINDINGS (e.g., data, anecdotes, narratives, epithets). These highlights will be "dumped" here -- kind of like our data dump or brainstorm. After we've pulled out as much as we feel we need, we can start sorting and organizing it. For now, just plop things onto this page.**


 * Items that have posted to Twitter will get listed in green.**


 * Items that have been moved over to 2/14 data page are in BOLD.**


 * ** Global use of social networking is up 82% over same time last year. - 73 characters - source: http://blog.nielsen.com/nielsenwire/global/led-by-facebook-twitter-global-time-spent-on-social-media-sites-up-82-year-over-year/ **
 * Dec. 09-US had more unique visitors of social networking/blogs than UK/Germany/France/Spain/Italy/Austrailia/Switzerland combined - 140 characters - source: http://blog.nielsen.com/nielsenwire/global/led-by-facebook-twitter-global-time-spent-on-social-media-sites-up-82-year-over-year/
 * Visuals:
 * Map- http://techcrunch.com/2009/06/07/a-map-of-social-network-dominance/
 * Map- http://valleywag.gawker.com/273201/the-world-map-of-social-networks
 * World Map of Social Networks (as of Dec 2009): http://www.vincos.it/world-map-of-social-networks/
 * Use Chart- http://news.cnet.com/8301-17939_109-10160850-2.html
 * **In November 2009, US contributed over [|57% of Twitter users]. Today it is just over 50%. Source: http://techcrunchies.com/twitter-usage-across-the-world/**
 * ** The most addicted social network users are in Russia, at 6.6 hrs/day. That's nearly double the world average of 3.7 hrs/day. Source: http://www.comscore.com/Press_Events/Press_Releases/2009/7/Russia_has_World_s_Most_Engaged_Social_Networking_Audience **
 * **Facebook is the most popular social networking site overall, with over 350 million registered users as of Dec 2009 Source: http://blog.facebook.com/blog.php?post=190423927130**
 * **But only 29% of visitors to Facebook.com are from the USA. Source: http://www.alexa.com/siteinfo/facebook.com**
 * Iceland is the country with the most Facebook saturation -- 41% of its citizens have a Facebook presence. Source: http://www.allfacebook.com/2009/01/facebook-demographics-country-saturation/
 * **Ever heard of QZone (QQ)? It's #2 (200 milllion users). Yep, it's in China. Source: http://techcrunch.com/2009/02/24/chinas-social-network-qzone-is-big-but-is-it-really-the-biggest/**
 * Facebook doesn't even rank in the top 15 most popular social networks in China. Source: http://techcrunch.com/2009/04/05/chinese-social-networks-virtually-out-earn-facebook-and-myspace-a-market-analysis/
 * **Habbo (#3) has 162 million users and is designed for teenagers. It was designed in Finland and now has communities in 31 countries globally. Sources: http://en.wikipedia.org/wiki/Habbo and http://www.sulake.com/habbo/index.html?navi=2.1**
 * The fastest-growing group of Facebook users in the USA are those over age 55. Source http://www.istrategylabs.com/2010/01/facebook-demographics-and-statistics-report-2010-145-growth-in-1-year/
 * **China’s social network users are much younger – 67% are 29 years old or younger and 35% of them are teenagers. Source: http://techcrunch.com/2009/04/05/chinese-social-networks-virtually-out-earn-facebook-and-myspace-a-market-analysis/**
 * **Facebook's estimated 2009 revenue was $550 million USD. Source: http://techcrunch.com/2009/05/19/facebook-turns-down-8-billion-valuation-term-sheet-claims-2009-revenues-to-be-550-million/**
 * **Tencent's (QZone parent company) was $494 million -- just for 2009's third quarter. Source: http://www.tencent.com/en-us/content/at/2009/attachments/20091111.pdf**
 * **44% of Habbo's users worldwide are between the ages of 13-17, and 50% of them are Asian, African-American, or "Other." Source: http://www.quantcast.com/habbo.com/demographics**
 * **Habbo won exclusive sponsorship rights for American Idol to "form a valuable & engaging connection with the hard-to-reach teen demographic." Source: http://www.facebook.com/note.php?note_id=65964147222**
 * Japan has the second largest Twitter community and one of the widest blogosphere. Source: http://www.web2fordev.net/component/content/article/1-latest-news/69-social-networks
 * Social Networkers are more voyeuristic than activist - one of the links for this project was viewed over 300 times, with only 12 responses.
 * Africa is not off the social networking map; however, members in various countries access social network sites primarily via mobile phones. Source: http://www.web2fordev.net/component/content/article/1-latest-news/69-social-networks
 * A global survey in 2008 revealed that 58% of adults aged 18-65 didn't know what online social networking was. Source: http://www.synovate.com/news/article/2008/09/global-survey-shows-58-of-people-don-t-know-what-social-networking-is-plus-over-one-third-of-social-networkers-are-losing-interest.html
 * **Social network marketing to hit 2.5 billion in 2011 http://www.901am.com/2007/social-network-marketing-to-hit-25-billion-in-2011.html**
 * Mobile Social network users to hit 174 million by 2011 http://www.901am.com/2007/mobile-social-network-users-to-reach-174-million-by-2011.html
 * **Advertisements in social network sites are noticed more in countries outside of the USA than within the USA. Source: http://social-media-optimization.com/2008/09/social-networking-a-global-perspective/**
 * MyGamma, based in Singapore, draws most of its 2.5 million users from developing countries in Asia and Africa. Source: http://www.nytimes.com/2008/03/06/technology/06wireless.html
 * Those MyGamma users are accessing it from their mobile phones, because they live in countries that are not "PC-centric." Source: http://www.nytimes.com/2008/03/06/technology/06wireless.html
 * “I moved to Europe because I thought the U.S. venture capital community — which I was a part of — was myopic [...] They can’t see the global significance of what is happening.” (Dan Harple, an American technology entrepreneur) Source: http://www.nytimes.com/2008/03/06/technology/06wireless.html
 * ** Facebook takes your information and allows advertisers to customize ads to target you http://www.marketinghub.info/social-networking-demographics/ **
 * **Facebook users generate more than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) each week. Source: http://www.facebook.com/press/info.php?statistics**
 * **On QZone, around 60 million photos and 9.5 million blog entries are uploaded** **daily. Source: http://www.web2asia.com/2009/02/24/the-world-s-largest-online-social-network-qzone**
 * **18-24-year-olds in America spend an average of 31 hours per week on social networking sites. Source: http://www.marketingcharts.com/television/gen-y-chooses-texting-email-over-socnets-10811/pmn-gen-y-hours-spent-social-networking-october-2009jpg/**
 * The most popular Facebook application is Farmville, a simulation game which uses virtual cash for advertising offers. Source: http://techcrunchies.com/most-popular-facebook-applications/ and http://en.wikipedia.org/wiki/FarmVille
 * Zynga, the company which owns Farmville, is facing a class-action lawsuit for its practices, which involve enticing players to sign up for subscriptions and purchases to earn Farmville points. Source: http://valleywag.gawker.com/5403487/class-action-suit-in-the-works-for-victims-of-social-gaming-scams
 * ** Online social network ad spending is shifting: 2010 is predicted to be the year when US ad spending equals that of non-US ad spending. Source: http://techcrunchies.com/social-network-ad-spending/ **
 * ** The average age of users of the most popular social networks (MySpace, LinkedIn, Facebook, Twitter) in the USA is between 26 and 39. Source: http://www.pewinternet.com/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx **
 * ** Fewer American teens are blogging, but teen social media has increased significantly from 73% now compared to 55% in 2006. Source: http://www.pewinternet.com/Reports/2010/Social-Media-and-Young-Adults/Summary-of-Findings.aspx?r=1 **
 * **Musicians, celebrities, and popular brands like Coca-Cola and Disney are among the top 10 most popular branded marketing Facebook fan pages. Source: http://www.ignitesocialmedia.com/top-50-branded-facebook-fan-pages-of-2009/**
 * ** Massive gather-and-search tools allow marketers to gather content created on social network sites and use it to target users. Sources: http://www.ignitesocialmedia.com/7-moves-facebook-has-made-to-outflank-twitter-in-the-last-6-months/ and http://www.businessinsider.com/2008/7/twitter-buys-summize-for-about-15m-stock-and-cash **
 * **Social behavior on social network sites worldwide is "a goldmine of data for any brand or government agency seeking a more influential form of propaganda (2.0)." Source: http://www.briansolis.com/2010/02/the-internationalization-of-social-media**
 * **Chinese brands actively target college-aged students on Chinese social networking sites. Source: http://www.littleredbook.cn/2009/05/12/china-social-media-xiaonei-chinas-facebook-replica/**