Feb+14

Organization of our content:
 * Big idea: We provide models and guidance for other kinds of citizenship, but we don't for social media and digital citizenship. Young people are using and accessing Social Networking Sites regularly and freely -- but under little or no guidance.

Potential Title: Who's Minding the Store?

//I'm starting to think it should be titled, "Who's driving this boat?" only because today I [|tweeted this] analogy: NOT modeling how to use social networking sites with students is like sending kids into the ocean in a rubber dinghy and saying "good luck!" //

I think its important that we note the source in the video - like in teeny-tiny text at the bottom of the screen - its provides us not only our academic credibility but avoids plagiarism. So, I've started including the source with the quote.

It's also possible we can include sources independently at the end of the video, much like the "shift happens" example.

Items highlighted in yellow are data items used in the [|video outline].

1. Social networking use is increasing everywhere - in the USA and globally.

 * Global use of social networking is up 82% over same time last year. source: []
 * Facebook is the world's most popular social network site, with over 350 million users . Source: []
 * But only 29% of visitors to Facebook.com are from the USA. Source: []
 * Ever heard of QZone (QQ)? It's #2 (200 milllion users). Yep, it's in China. Source: http://techcrunch.com/2009/02/24/chinas-social-network-qzone-is-big-but-is-it-really-the-biggest/
 * Habbo (#3) has 162 million users and is designed for teenagers. It was designed in Finland and now has communities in 31 countries globally. Sources: http://en.wikipedia.org/wiki/Habbo and http://www.sulake.com/habbo/index.html?navi=2.1
 * In November 2009, US contributed over [|57% of Twitter users]. Today it is just over 50% . Source: []
 * The most addicted social network users are in Russia, at 6.6 hrs/day. That's nearly double the world average of 3.7 hrs/day. Source: []
 * Facebook users generate more than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) EACH week. Source: http://www.facebook.com/press/info.php?statistics
 * On QZone, around 60 million photos and 9.5 million blog entries are uploaded *//**daily***//. Source: http://www.web2asia.com/2009/02/24/the-world-s-largest-online-social-network-qzone

2. Who is using it the most? Youth aged 12-29 (Teens and Gen Y)

 * The average age of American users of the most popular social networks (MySpace, LinkedIn, Facebook, Twitter) in the USA is between 26 and 39. Source**:** []
 * China’s social network users are much younger – 67% are 29 years old or younger and 35% of them are teenagers . Source: []
 * However, 18-24-year-olds in America spend an average of 31 hours per week on social networking sites. Source: http://www.marketingcharts.com/television/gen-y-chooses-texting-email-over-socnets-10811/pmn-gen-y-hours-spent-social-networking-october-2009jpg/
 * Fewer American teens are blogging, but teen social media has increased significantly from 73% now compared to 55% in 2006. Source: http://www.pewinternet.com/Reports/2010/Social-Media-and-Young-Adults/Summary-of-Findings.aspx?r=1

3. Advertisers use social networking marketing to target Gen Y in the USA //and// globally.

 * Social network marketing to hit 2.5 billion in 2011 http://www.901am.com/2007/social-network-marketing-to-hit-25-billion-in-2011.html
 * Massive gather-and-search tools allow marketers to gather content created on social network sites and use it to target users. Sources: [] and []
 * Facebook's estimated 2009 revenue was $550 million USD. Source: http://techcrunch.com/2009/05/19/facebook-turns-down-8-billion-valuation-term-sheet-claims-2009-revenues-to-be-550-million/
 * Tencent's (QZone parent company) was $494 million -- just for 2009's third quarter. Source: http://www.tencent.com/en-us/content/at/2009/attachments/20091111.pdf
 * Facebook collects user information and content and allows advertisers to customize ads to target their users http://www.marketinghub.info/social-networking-demographics/
 * Social behavior on social network sites worldwide is "a goldmine of data for any brand or government agency seeking a more influential form of propaganda (2.0)." Source: http://www.briansolis.com/2010/02/the-internationalization-of-social-media
 * Advertisements in social network sites are noticed more in countries outside of the USA than within the USA. Source: http://social-media-optimization.com/2008/09/social-networking-a-global-perspective/
 * Musicians, celebrities, and popular brands like Coca-Cola and Disney are among the top 10 most popular branded marketing Facebook fan pages. Source: http://www.ignitesocialmedia.com/top-50-branded-facebook-fan-pages-of-2009/
 * Online social network ad spending is shifting: 2010 is predicted to be the year when US ad spending equals that of non-US ad spending. Source: http://techcrunchies.com/social-network-ad-spending/
 * Habbo won exclusive sponsorship rights for American Idol to "form a valuable & engaging connection with the hard-to-reach teen demographic." Source: http://www.facebook.com/note.php?note_id=65964147222
 * Brand marketers such as P&G, Mango, and Lufthansa are actively targeting college-aged students on Chinese social networking sites. []and http://www.littleredbook.cn/2009/07/31/olays-social-media-campaign-success-at-a-cost/ and http://www.littleredbook.cn/2009/08/07/mango-china-sns-campaign-good-attemp-but-lazy/ Source:
 * //**Note: I'm not sure where to put this in, but [|this website] -- a social media marketing company based in Shanghai -- is a fascinating look into how marketers mine user-created content to target advertising audiences and make a quick profit. They outline how they use communities to fuel their marketing in this post: http://zerosocialmedia.com/what-we-do/creating-communities/ **//